The significance of names and logos
How did I come up with this name? For months I racked my brain over a logo. An artistic PR for Peter Rieser, maybe modern or vintage? But every idea that I liked today, I didn't like tomorrow. It was enough to drive you crazy. Someone said to me, ‘It's not just a name you are looking for your online store. It's about a story you want to tell!’
So what is the story? I myself am a big part of the story. I have spent half of my life in Brazil. The people, the culture, the scent and the landscape have become my passion. The logo and the products of the shop should tell about that.
‘Oxente’ is a word full of history and enormous cultural identity

The term ‘Oxente’ was created by combining the expression ‘Oh, guys!’ Oxente is a typical northeastern interjection. It expresses astonishment. It is an exclamation or profound feeling of a great cultural identity. This expression is present in the language of the people.
The logo is characterised by the Brazilian northeast. The elements used in its form and spelling are strongly related to the people of the northeast. The colour palette, yellow ochre and brown, represents the down-to-earth nature and hospitality of the people in this region of Brazil.
The roots of Brazilian culture lie there, in the old and somewhat rundown northeast. They will always be found there.
The profound meaning of our symbols

The leather hat with the turned-up brim and the star in the middle represents the state of Pernambuco. It symbolises the entire Northeast region. It is a symbol of strength and connection to the homeland. A symbol of resistance. Its current influence on art, music, painting, literature and cinema is impressive.

The element of the white-winged pigeon refers to the famous northeastern bird ‘Pomba-Asa Branca’. The musician Luiz Gonzaga composed the well-known song ‘Asa Branca’ about it. Today, the song is considered the secret anthem of Brazilians in the northeast of the country.
The appearance of this migratory pigeon in the dry, steppe-like hinterland brings people hope for the long-awaited rain.

I depicted the ‘T’ in the writing with the most distinct symbol of the northeast, the mandacaru. Mandacaru, also known as Cereus jamacaru, is a cactus plant. Its flowers open for only one night. The mandacaru blossom is one of the most striking features of this plant, known for its beauty and uniqueness.